The Influence Of Social Media In Politics

03/dic/2018 11:02:31 The Business Research Company Contatta l'autore

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Social media is being increasingly adopted by political organizations, unions and associations. Social media offers an instant way to measure the strength and influence of a political unit or a union by the number of followers in various social media such as Twitter, Facebook etc. Several large and small political organizations, unions and associations are increasingly adopting social media to instantly update their followers about issues and news and also take inputs from members. Several individuals are depending on social media for updates from political organizations, associations and individuals.  

Political organizations, unions and associations promote a political platform or set of policies or the civic and social interests of their members.  They include civic and social organizations, business associations, professional organizations, labor unions and similar labor organizations, political organizations, and other similar organizations.


Western Europe was the largest geographic region in the market, accounting for more than one-third of the global market. The USA was the largest country accounting for one-fourth of the global political organizations, unions and associations market.

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The chart below shows the year-on-year growth of the global political organizations, unions and associations market during 2017 – 2021


According to The Business Research Company’s Consultant, Oliver Guirdham, Facebook also has multiple ways of being able to leverage a campaign for specific targeting. For example, the political left uses Facebook custom lists to overwhelm elected officials, change policy by mobilizing support, and achieve success beyond its numbers because of the perception of overwhelming support or opposition.

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Southern Baptist Churches was the largest player in the political organizations, unions and associations market in 2017.

The political organizations, unions and associations market is segmented into Civic And Social Organizations; Business Associations; Professional Organizations; Labor Unions And Similar Labor Organizations; Political Organizations; and Others.


Political Organizations, Unions and Associations Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.


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