Rwanda, Alibaba launch Africa's first eWTP

02/nov/2018 08:48:14 komma Contatta l'autore

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Rwandan government and Alibaba Group, China's biggest e-commerce company, Wednesday launched the first electronic world trade platform (eWTP) in Africa meant to promote trade and tourism between Rwandan and Chinese consumers.

Rwandan President Paul Kagame and Alibaba Group Executive Chairman Jack Ma officially launched the eWTP hub in the Rwandan capital, Kigali.

The eWTP will strengthen Rwanda's economy by promoting trade and tourism between Rwanda and Chinese consumers, according to Rwanda Development Board (RDB).

Under the agreement, Alibaba Group will work with the Rwanda Development Board to help Rwandan small and medium enterprises (SMEs) to sell their products, including coffee and handicrafts, to Chinese consumers through Alidropship online marketplaces, it said.

According to RDB, Alibaba Group travel services platform, Fliggy, and the RDB will also work together to promote Rwanda as a tourist destination through a Rwanda tourism store for booking flights, hotels and travel experiences.

This is the second such platform to be launched outside China, the first having been launched in Malaysia last year.

Speaking at the launch, Jack Ma said setting up eWTP hub in Rwanda attracted a lot of negative opinions but he remained committed that Rwanda was the right place.

According to him, people said how Rwanda could host eWTP hub without sophisticated internet, logistics, market, payment and all the other related things.

"I said this is why we came here. When other people complain, we take this as opportunity and today's Africa is much better than the 90 years ago China," he said.

"I am delighted that Rwanda is the first partner in Africa I look forward to the development of an innovative digital economy here," he added.

Kagame reiterated that Rwanda greatly values ​​the growing relationship with the Chinese private sector and Alibaba Group in particular.

"He said." "The product being launched today is a tangible example of that," he said.

Kagame challenged Rwandan companies and young people to take full advantage of this technology

He noted that Rwandan producers will be able to sell more to customers than before while bypassing costly intermediaries.

"This improves productivity and profitability: Put differently, there really are no downsides to doing business on a global scale," Kagame said.

He looks at the e-commerce and tourism for the first time in Italy. Alibaba vs AliExpress always discussing all of the customers with global brands, it should not be a big deal for Alibaba Group to operate these 2 marketplaces.

The Hangzhou-based Alibaba Group runs Taobao online shopping site, and Tmall, a facilitator of online stores.

While in Rwanda in 2017, Jack Ma committed to investing in the East Africa's human capital to boost SME capacities.

He said that this would include training emerging entrepreneurs across the region to enable small and medium enterprises to build e-commerce platforms.


It would also be about 200 young people who are interested in learning more about e-commerce, artificial intelligence among other sectors.

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