Gluten-Free Products Market to boost Revenues Through COVID-19 Crisis Phase

08/gen/2021 16:01:35 Allied Market Research Contatta l'autore

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Gluten is a name of family of proteins found in wheat, rice, barley, and crossbreeds of these grains. It is the substance in flour that forms structure of dough, the glue that holds the product together and is also the leaving ingredients. These grains are used in items such as pasta, pizza, cereals, cakes, pies, and cookies and as added ingredients to many processed food items.Gluten-free food products help in increasing energy levels and improving cholesterol levels and digestive systems. Most of the gluten-free food products available are healthy and also help in losing weight. Rise in number of celiac disease patients and gluten-intolerant consumers is a factor that drives the demand for the gluten-free products market.

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Consumers are increasingly opting for high protein consumption resulting in strong requirement of high protein and low carb food products. Thus, manufacturers focus on introducing gluten-free products such as pasta, bakery, and others to meet this rise in requirement of protein among the consumers. Higher rate of household consumption results in the growth of the gluten-free products market. Furthermore, rise in number gluten-intolerant as well as health-conscious customers provide a positive impact on gluten-free products across the globe. The presence of major market players have strong brands and high-volume production facilities, which lead to increase in the production of gluten-free products.

Gluten free ready meals are the most consumed gluten free food in the U.S. It is available online as well as in the various food stores. According to National Institutes of Health (NIH), 90% of the U.S population consumer ready meals daily, thus positively impacting the growth of the market. Furthermore, increase in convenience offered in terms of time saving and little efforts required for the preparation of these meals are the factors that drive the market growth during the forecast period. There is an increase in the consumption of these products in emerging nations such as China, India, and other nations of Asia-Pacific during the last few years, owing to growth in population, development in food & beverage industry, and stable economic growth.

In the recent past, companies strategize on evolving its product offering in terms of taste and texture. For some of the key regional players in the gluten-free products market, the emergence of private label manufacturers has been sighted as a major threat since they avail their gluten-free products at a comparatively lower price. The Asia-Pacific regions sight critical opportunity for investment for some of the tier-I companies owing to various factors such as rise in number of millennial population as well as surge in number of health-conscious customers.

Since the emergence of the novel coronavirus (COVID-19) this past March, consumer demand for at-home use of baking essentials, like flour and other grain-based foods, has increased considerably. Despite dramatic and sudden increases in consumption of baked goods at retail, wheat value chain never slowed and continued providing families with a regular supply of safe, affordable food.

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