Burgeoning demand for immunity-boosting food post novel coronavirus (nCoV) outbreak

24/nov/2020 18:26:08 Allied Market Research Contatta l'autore

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COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December. The highly contagious disease, caused by a virus, severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), is transmitted from humans to humans. Individuals with low immunity as well as under or over ages are highly susceptible to get infected with COVID-19 . Hence, the most crucial factor regarded is immunity. The immune system is made on beneficial live bacteria, which exist in the gut to protect the human body from various diseases. Moreover, immunity is considered as the body’s defense system to combat coronavirus and other life-threatening viruses. Immunity not only prevents the virus from attacking but also aids in recovery upon contracting the infection.Hence, the term immunity it to be frequently found in nearly all health-related blogs, articles, and videos.  Furthermore, when immune system is weak, an individual isat high risk for developing infections and diseases such as heart disease, diabetes, or cancer.

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Variety of food options are available in market such as broccoli, kales, mushrooms, tomato, bell pepper, green vegetables, and herbs, which help in developing and regulating the immunity. Moreover, fruits, including, oranges, kiwi, and guava are rich in vitamin C. The consumption of dietary supplements such as vitamin and probiotics is regarded beneficial for digestive health and immunity. 

The coronavirus pandemic has led to surge in demand for organic and sustainable foods. This has further resulted in increase in interest of consumerstoward functional food. Moreover, people in Asian countries,such as India, are shifting their preference toward the new-age Ayurveda brands for boostingimmunity. This includes herbal tea, chyawanprash, and immunity-boosting shots. Furthermore, companies are adopting various strategies such as product launch and product development to sustain in the market during this crisis. For instance, Mother Dairy launched turmeric milk to boost immunity during a period of lockdown, and its consumption is likely to continue to increase post COVID-19. In addition, turmeric milk has been gaining popularity in the U.S. as “turmeric latte.” This is attributed to the fact that turmeric contains curcumin, a flavonoid, which supports a healthy immune system response.  Various food companies are indulged in innovating products by adding fortification of turmeric into the products.  Moreover, Coca Cola started manufacturing immunity-boosting drink under its master brands. Coca Cola claims to deliver some of the essential nutrition requirements, which are extracted from fruits. These food technology companies are introducing new products and rebranding their existing product offerings to highlight immunity-building benefits.

Furthermore, the demand for probiotics and fermented foods has increased, as they are loaded with good bacteria, which help to maintain a healthy gut.In addition, the consumption of various supplements such as zinc, elderberry, and vitamins C &D has also increased during the lockdown period,which is expected to have positive growth post COVID-19. Moreover, as the demand of immunity-boosting food is raising, most of the food companies changed their product strategy toward research and development of new innovative food or supplements, which can meet the demand of consumers. 

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